Flexible Packaging Market is Estimated To Witness High Growth Owing To Trends Towards Customized Packaging
The Flexible Packaging Market is estimated to be valued at
US$ 74.95 Bn in 2023 and is expected to exhibit a CAGR of 4.6% over the forecast period 2023 to 2030, as highlighted
in a new report published by Coherent Market Insights.
Market Overview:
Flexible packaging is lightweight and is highly suitable for
packaging various foods and beverages products along with pharmaceutical
products. Flexible packaging provides advantages of customization, convenient
handling and transportation which has increased its demand in packaging
applications.
Market key trends:
One of the major trend driving the growth of the Flexible
Packaging Market Size is the trend towards customized packaging. Customized
packaging allows branding and marketing of products according to customers'
choice. Manufacturers are offering flexible packaging solutions with customized
shapes, sizes and features to attract customers. This has increased adoption of
flexible packaging over rigid packaging. Custom printed packaging helps
companies in product differentiation. Growing e-commerce sector is also fueling
demand for flexible packaging as it protects products from damage during
shipping and transportation.
Here is the Porter's Analysis, SWOT Analysis, and Key Takeaways for the
Flexible Packaging Market:
Porter's Analysis:
Threat of new entrants: The threat of new entrants in the flexible packaging
market is moderate. While the market has high growth opportunity, it requires
substantial capital investment to set up manufacturing units. Barriers to entry
in terms of established players and regulations impede new entrants.
Bargaining power of buyers: The bargaining power of buyers is high in the
flexible packaging market due to the presence of many regional and global
players providing highly customisable products. Buyers can negotiate on price
and demand innovative packaging solutions.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as
raw material producers have established relationships with packaging converters
and brand owners. Suppliers also have low switching costs.
Threat of new substitutes: Threat from new substitutes is low as flexible
packaging has advantages over rigid packaging in terms of cost, ease of
handling and manufacturing process. However, substitutes like pouches or
stand-up pouches are a looming threat.
Competitive rivalry: The competitive rivalry in the flexible packaging market
is high due to the presence of numerous global and regional players competing
on the basis of product differentiation, price, and innovation.
SWOT Analysis:
Strengths: Wide application in various end-use industries, convenience in terms
of sealing and transportation, lower raw material cost compared to rigid
packaging.
Weaknesses: Vulnerability to tearing or puncturing, limited shelf life for
certain products, non-recyclable nature raises sustainability concerns.
Opportunities: Growth of e-commerce sector fueling demand, shift towards sustainable
packaging solutions, increasing promotional packaging usage.
Threats: Stringent regulatory policies regarding plastic waste, fluctuating raw
material prices, substitution threat from alternative packaging formats.
Key Takeaways:
The global flexible packaging market size is expected to witness high growth at
a CAGR of 4.6% over the forecast period due to increasing demand from the food
and beverage industry. The flexible packaging caters to the growth in the
packaged food sector, marked by changing lifestyles and innovations in flexible
formats.
Regionally, Asia Pacific dominates the flexible packaging market and is
projected to continue its dominance during the forecast period. This is
attributed to the rapid growth of the food and retail sectors especially in
China, India, Japan and other ASEAN countries.
Key players operating in the flexible packaging market are Amcor Limited, Bemis
Company, Sealed Air Corporation, Berry Plastics Group, Inc., Mondi Group,
Sonoco Products Co., Huhtamäki Oyj, Constantia Flexibles Gmbh, Ampac Holdings,
Llc, Bischof + KleinInternational, Wipak Group
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