Hearing Aids Market is Estimated To Witness High Growth Owing To Increasing Prevalence of Hearing Loss

 


The Hearing Aids Market is estimated to be valued at US$ 10805.24 Mn in 2023 and is expected to exhibit a CAGR of 6.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.


Market Overview:

Hearing aids are electroacoustic sound amplification devices specifically designed for people with hearing loss. They help improve a user's hearing by amplifying sound. Hearing aids are an essential medical device for millions of people worldwide suffering from hearing impairment to engage better in conversations and enhance quality of life. They come in various styles from fully implantable cochlear implants to tiny and discreet hearing aids that fit completely in the ear canal.

Market key trends:

One of the key trends fueling the growth of hearing aids market is the increasing prevalence of hearing loss among the global population especially among the geriatric population. According to the World Health Organization, over 5% of the global population suffers from disabling hearing loss and it is estimated that by 2050 over 900 million people or one in every 10 people will have disabling hearing loss. As globally people are living longer a simultaneous rise is witnessed in age related hearing loss which requires clinical intervention through hearing aids. Technological advancements in hearing aids such as miniaturization, wireless connectivity features, rechargeability and inclusion of advanced sound processing algorithms have also increased adoption and driven the market growth.

Porter's Analysis

Threat of new entrants: The threat of new entrants is moderate as setting up manufacturing facilities requires large investments and establishing brand awareness is challenging in this competitive market.

Bargaining power of buyers: The bargaining power of buyers is high as hearing aids are not highly differentiated and buyers have various alternatives to choose from different brands.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as raw material suppliers have established relationships with major players and switching costs are low.

Threat of new substitutes: The threat of new substitutes is low as hearing aids do not have close substitutes and technological advancements are improving product quality.

Competitive rivalry: Intense competition exists among key players.

SWOT Analysis

Strengths: Established brand names, wide distribution networks, continuous innovation in product technologies.

Weaknesses: High R&D and marketing costs, pricing pressures from generics, shortage of skilled workforce.

Opportunities: Rising geriatric population, growing awareness about hearing loss, untapped markets in developing nations.

Threats: Stringent regulatory approvals, reimbursement issues, intellectual property expirations.


Key Takeaways

The Global Hearing Aids Market Size is expected to witness high growth, exhibiting a CAGR of 6.9% over the forecast period, due to rising geriatric population suffering from hearing impairment and growing noise pollution levels globally.

Regionally, North America dominated the global market in 2023, accounting for over 35% of the total share, due to the presence of developed healthcare infrastructure and favorable reimbursement policies. Asia Pacific is expected to be the fastest growing region, owing to increasing disposable incomes, growing medical tourism, and rising prevalence of hearing disorders.

Key players operating in the hearing aids market are Sonova, Starkey Laboratories, Inc., GN Hearing, Oticon, Demant A/S, Cochlear Ltd., Eargo Inc., WS Audiology A/S, RION Co., Ltd., MED-EL (Medical Electronics), Amplifon S.p.A, Audina Hearing Instruments, Inc., Sonic Innovations, Inc., and Zounds Hearing. Players are focused on new product launches, mergers & acquisitions, and geographical expansion strategies to gain market share.

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