Hearing Aids Market is Estimated To Witness High Growth Owing To Increasing Prevalence of Hearing Loss
The Hearing Aids Market is estimated to be valued at US$ 10805.24 Mn in 2023 and is expected to exhibit a CAGR of 6.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Hearing
aids are electroacoustic sound amplification devices specifically designed for
people with hearing loss. They help improve a user's hearing by amplifying
sound. Hearing aids are an essential medical device for millions of people
worldwide suffering from hearing impairment to engage better in conversations
and enhance quality of life. They come in various styles from fully implantable
cochlear implants to tiny and discreet hearing aids that fit completely in the
ear canal.
Market key trends:
One
of the key trends fueling the growth of hearing aids market is the increasing
prevalence of hearing loss among the global population especially among the
geriatric population. According to the World Health Organization, over 5% of
the global population suffers from disabling hearing loss and it is estimated
that by 2050 over 900 million people or one in every 10 people will have
disabling hearing loss. As globally people are living longer a simultaneous
rise is witnessed in age related hearing loss which requires clinical
intervention through hearing aids. Technological advancements in hearing aids
such as miniaturization, wireless connectivity features, rechargeability and
inclusion of advanced sound processing algorithms have also increased adoption
and driven the market growth.
Porter's Analysis
Threat of new entrants: The threat of new entrants is moderate as setting up
manufacturing facilities requires large investments and establishing brand
awareness is challenging in this competitive market.
Bargaining power of buyers: The bargaining power of buyers is high as hearing
aids are not highly differentiated and buyers have various alternatives to
choose from different brands.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as
raw material suppliers have established relationships with major players and
switching costs are low.
Threat of new substitutes: The threat of new substitutes is low as hearing aids
do not have close substitutes and technological advancements are improving
product quality.
Competitive rivalry: Intense competition exists among key players.
SWOT Analysis
Strengths: Established brand names, wide distribution networks, continuous
innovation in product technologies.
Weaknesses: High R&D and marketing costs, pricing pressures from generics,
shortage of skilled workforce.
Opportunities: Rising geriatric population, growing awareness about hearing
loss, untapped markets in developing nations.
Threats: Stringent regulatory approvals, reimbursement issues, intellectual
property expirations.
Key Takeaways
The Global
Hearing Aids Market Size is expected to witness high growth, exhibiting
a CAGR of 6.9% over the forecast period, due to rising geriatric population
suffering from hearing impairment and growing noise pollution levels globally.
Regionally, North America dominated the global market in 2023, accounting for
over 35% of the total share, due to the presence of developed healthcare
infrastructure and favorable reimbursement policies. Asia Pacific is expected
to be the fastest growing region, owing to increasing disposable incomes,
growing medical tourism, and rising prevalence of hearing disorders.
Key players operating in the hearing aids market are Sonova, Starkey
Laboratories, Inc., GN Hearing, Oticon, Demant A/S, Cochlear Ltd., Eargo Inc.,
WS Audiology A/S, RION Co., Ltd., MED-EL (Medical Electronics), Amplifon S.p.A,
Audina Hearing Instruments, Inc., Sonic Innovations, Inc., and Zounds Hearing.
Players are focused on new product launches, mergers & acquisitions, and
geographical expansion strategies to gain market share.
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