The global Digital Marketing Software Market Growth Accelerated by Increased Uptake of AI and Automation

Digital marketing software helps organizations enhance customer experience by collecting customer insights using tools such as web analytics, search engine optimization, email marketing, social media, and more. It assists marketers in running targeted advertising campaigns, tracking campaign effectiveness, automating repetitive tasks, creating personalized omnichannel journeys, and analyzing large volumes of customer data.

The global Digital Marketing Software Market is estimated to be valued at US$ 69.64 Bn in 2023 and is expected to exhibit a CAGR of 15% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The increased uptake of artificial intelligence (AI) and automation has emerged as a major trend spurring growth in the digital marketing software market. AI and machine learning capabilities integrated with digital marketing platforms help marketers gather deeper insights into customer behaviors and make predictive analyses. Automated marketing workflows allow marketers to focus more on strategy instead of repetitive tasks. AI further aids in tasks like content creation, social listening, personalized engagement and campaign optimization. Marketing platforms with built-in AI are able to autonomously trigger messages, ads and recommendations based on customer profiles and predicted needs. This has streamlined digital marketing operations and amplified results, thereby accelerating adoption of AI-powered digital marketing software globally.

Segment Analysis

The Global Digital Marketing Software Market Size is segmented on the basis of component, platform, deployment mode, organization size and end user. The solution segment dominated the market in 2022 owing to the wide adoption of digital marketing software solutions across industries for web analytics, marketing automation, social media advertising and CRM. The cloud segment is expected to grow at the highest CAGR during the forecast period due to scalability, cost-effectiveness and ease of deployment offered by cloud-based digital marketing software.

Key Takeaways

Regional analysis: North America accounted for the largest share of the global digital marketing software market in 2022. This is attributed to the presence of leading digital marketing software providers and early adoption of technologies across industries in countries like US and Canada. Asia Pacific is expected to grow at the fastest pace during the forecast period due to rising internet penetration, growing digitalization and increasing demand from small and medium enterprises across countries like China, Japan and India.

Key players analysis: Oracle Corporation, Microsoft Corporation, Google LLC, IBM Corporation and Salesforce.com Inc. are among the leading players operating in the digital marketing software market. Oracle Corporation offers digital marketing suite for marketing cloud solutions like campaign management, email, ads etc. Microsoft Corporation provides Dynamics 365 for marketing for solutions like campaign management, web content management. The key players are focused on strengthening their product offerings through partnerships and mergers & acquisitions to remain competitive in the market.

The global digital marketing software market is expected to witness high growth during the forecast period supported by increasing demand for targeted marketing and deep consumer insights. The use of artificial intelligence and machine learning driven solutions is expected to drive future innovation and help businesses accelerate their digital transformation journey.


Key players operating in the digital marketing software market are Oracle Corporation, Microsoft Corporation, Google LLC, IBM Corporation and Salesforce.com Inc.

 

Get More Insights On This Topic: https://www.newsstatix.com/digital-marketing-software-market-size-share-analysis-2023-2030/

Comments

Post a Comment

Popular posts from this blog

Macrophage Marker Market Poised to Grow at a Robust Pace Due to Rising Demand in Medical Diagnostics

Image
  The macrophage marker market has witnessed significant growth in recent years owing to the growing applications of macrophage markers in medical diagnostics. Macrophage markers are proteins or cell surface receptors that are expressed by macrophages and are used to identify and study macrophages and their functions. Some of the key macrophage markers include CD14, CD68, CD163, CD206, and LAMP-3. These markers play a vital role in studying the functions of macrophages in various diseases like cancer, inflammatory disorders, and infectious diseases. The global macrophage marker market is estimated to be valued at US$ 295.15 million in 2024 and is expected to exhibit a CAGR of 2.7% over the forecast period of 2024-2030. The growing prevalence of various chronic and infectious diseases and increase in R&D spending for drug discovery are some of the key factors driving the demand for macrophage markers in recent years. Macrophage markers help in evaluating disease progression, drug
Read more

The global Cancer Diagnostics Market is growing at an accelerated pace

Image
  Cancer diagnostics involve various tests and procedures used to detect different types of cancers as early as possible to help improve treatment outcomes. From simple blood tests and imaging scans to biopsies and molecular testing, cancer diagnostics help doctors determine if an individual has cancer, where it is located in the body, if it has spread, and other important information. The growing incidences of various cancers like breast, lung, prostate and colorectal cancer globally have increased the demand for advanced and effective diagnostic procedures. Early detection is critical for cancers to treat them effectively and improve chances of survival. The global Cancer Diagnostics Market is estimated to be valued at US$ 59.1 Bn in 2023 and is expected to exhibit a CAGR of 6.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights. Market key trends: Immunohistochemistry is one of the key diagnostic trends gaining populari
Read more

The Global Boat Accumulator Market Growth Is Accelerated By Increasing Consumer Spending

Image
  Boat accumulators or batteries are sealed lead acid batteries that provide starting power and deep cycle power for boats. They are essential for powering marine electrical systems, motors, navigation lights, bilge pumps and other onboard appliances. The growing marine tourism and recreational boating activities have increased the demand for boats and yachts over the years. This has propelled the boat accumulator market. The global Boat Accumulator Market is estimated to be valued at US$ 266.66 Mn in 2023 and is expected to exhibit a CAGR of 2.8% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights. Market key trends: Increasing consumer spending on recreational boating activities has been a major driver for the boat accumulator market over the past decade. The number of recreational boats sold globally has increased steadily with the rise in disposable incomes and leisure time among consumers. Countries like the United State
Read more